Benta Product Launch
Company: Benta Belts
Project Dates: 2016 / 2017
My role:
Visual Design
Branding
Kickstarter and eCommerce Site Design
Packaging Design
Project Summary:
Product launch for Benta Belts, custom designed leather belts from a well-known, Minneapolis based custom jeweler.
The launch included design and creation of a Kickstarter, eCommerce website, packaging, printed materials, social media and email blasts campaign.
Branding:
An organic focus was desired for both the product and branding.
Benta logo:
I decided to go with a handwritten script as the basis for the logo to emphasize the organic.
The “B” was to be used as a stamp on the leather and on the custom buckle.
Buckle Logo:
To offset the organic nature of the product, I designed a simplified “Buckle” logo to be used on packaging and on the reverse side of the printed materials.
Business cards
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- BC Rear
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- BC Front
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- BC Front
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- BC Front
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- BC Front
Packaging
Benta products are whimsical and organic with an artisanal feel, sourced and made in the USA.
Recognition:
Benta Belts were featured in the August 2016 issue of Minnesota Monthly magazine.
