Benta Product Launch
Company: Benta Belts
Project Dates: 2016 / 2017
My role:
Visual Design
Branding
Kickstarter and eCommerce Site Design
Packaging Design
Project Summary:
Product launch for Benta Belts, custom designed leather belts from a well-known, Minneapolis based custom jeweler.
The launch included design and creation of a Kickstarter, eCommerce website, packaging, printed materials, social media and email blasts campaign.
Branding:
An organic focus was desired for both the product and branding.
Benta logo:
I decided to go with a handwritten script as the basis for the logo to emphasize the organic.
The “B” was to be used as a stamp on the leather and on the custom buckle.
Buckle Logo:
To offset the organic nature of the product, I designed a simplified “Buckle” logo to be used on packaging and on the reverse side of the printed materials.
Business cards
Packaging
Benta products are whimsical and organic with an artisanal feel, sourced and made in the USA.
Recognition:
Benta Belts were featured in the August 2016 issue of Minnesota Monthly magazine.
