Website and Marketing Campaign

Company: ISD 191

Project Dates: 2004 thru 2010

My role:
Project Lead
UX Design
Visual Design
Branding
Server installation & programming

Project Summary:
Ongoing website revisions and email marketing campaign created from the ground up: installation and programming of a custom Lyris email listserver, migrated and maintained a 20k plus member DB, and design and implement custom email templates and individual school websites..

The Challenge:
Website: All ISD 191 websites were static and dated that needed an overall facelift.

Community communications was done via traditional text email blasts through an antiquated email listserver.

ISD191 2003 website screenshot

The Solution:
Redesign responsive websites with updated unified branding for each of the District’s 20 websites.

ISD 191 District Landing Page
ISD 191 Harriet Bishop Elementary Landing Page

Also carry the updated branding through to new, custom HTML email templates to help drive traffic to the District’s various school sites, all sent from a brand new Lyris listserver.

ISD 191 EFormant Webmail
ISD 191 eNews Webmail

Post facelift, web traffic increased by 535% while eFormant subscriptions increased by over 400% to over 24k individual subscriptions.

Recognition:
2008, 2009: Savvy Award (3CMA)  – Excellence in Digital Communications
2004, 2005, 2008: MarCom Award (AMCP) – Gold Winner
2004: WebAward (WMA) – Outstanding Achievement in Web Development